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The two later attended USC together and entered the Internet entrepreneurship field.Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.In the app's settings, users have the option to type a word that suits their gender identity.Users also have the option to have this displayed on their profile or not.Instead of swiping right for a profile, the user swipes up.The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.
Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "X" to select or move on from the photos shown.